Aprender Design - Art Direction 101 - Budhaven

BudHaven is a project that emerged from my Art Direction 101 course led by Professor Eduarda Nieta. In this course, I had the opportunity to collaborate with students from around the world, including my talented teammates Sarah Oh and Leqwan Bumford. Together, we developed compelling copy, taglines, and slogans for BudHaven, an indie flower shop aimed at a vibrant, city-dwelling demographic. Our work focused on capturing BudHaven's brand voice as the creator archetype, emphasizing boldness, creativity, and self-expression. Through this project, we crafted taglines that celebrate living in full color, spontaneous giving of flowers, and the beauty of individuality. This experience underscored the importance of authentic brand communication and creative messaging in connecting with customers who value unique and expressive experiences.