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Laketti - Freelance Art Direction and Content Creation

Project Type

Photography

Date

April 2023

Art Director

As a freelance Art Director for Laketti, I led a photoshoot project at Liberty Park, conceptualizing the entire shoot to align with the Laketti brand. Despite limited resources, I meticulously storyboarded the vision, collaborated with cinematographers, and executed the project with precision, ensuring every detail reflected Laketti's essence and style.

Laketti was (unfortunately this startup didn't make it beyond 2023) an athleisure brand for men that utilized design, breathability, and comfort for maximum wear and use throughout a hustler's day. Laketti's brand logo is a hummingbird, and this symbolizes that although small, the hummingbird accomplishes feats beyond its size everyday. This is a brand meant to motivate the user as they go about their day to day and accomplish their goals!

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